Idents

Paramount Pictures has supported franchises such as The Godfather, Star Trek, Transformers and Paranormal Activity. It has also supported films like Breakfast at Tiffanys and Sabrina which have been well respected films including Audrey Hepburn. The logo starts off with the screen above the clouds in the sky with stars falling down around a mountain. It suggests that the stars came down and they are unique. The logo originally had twenty-four stars, as a tribute to the then current system of contracts for actors, since Paramount had twenty-four stars signed at the time. The stars then form a circle around the mountain as the text 'Paramount' comes above it. Ideally I would like the ident to relate to the genre and I don't think it reflects this in the film. It also doesn't really reflect on a fairy-tale remake like Hansel and Gretel. The colour scheme I would look for are dark blues and blacks, the sunset to me reflects on a romance or drama film, it also seems a dated to me with the text and the stars looks like it was made in the 1990's.

Lionsgate has supported popular films such as Dirty Dancing, Good Luck Chuck and Abduction. The logo starts off by going through cogs like we are inside a machine, it then comes out of a key hole of double doors and then has the text of Lionsgate, this suggests that Lionsgate work constantly like a machine. We didn't think that this ident would blend well with our film and films such as Dirty Dancing don't exactly have any similarities to Hansel and Gretel, it also doesn't create a chilling setting that we would of wanted at the start of it. I do think compared to Paramount that it is more relevent to films like Abduction as the metallic look of the cogs makes it seem modern. I think this similarity would be one that I want in our ident for Hansel & Gretel. I think if the ident was connected with the film and had a horror element to it that it would blend with the film. If it doesn't blend then it woun't flow through the trailer consistently which is what we want to capture the audience to want to watch it. I feel that 'intimidating' strong idents make the film seem more relevent and modern.

Dreamworks has supported successfull films such as Monsters Inc., Dreamgirls and The Lovely Bones. The logo starts off with the screen being in the sky at night, until the end of a fishing rod going into the water and the audience realise it is a reflection, the screen then pans up to see a little boy sitting on the moon. The music in the background seems quite upbeat but slow, I think this reflects on childrens films or films that have a good ending. The upbeat music and the image of the child reflect on eachother, it makes the clip seem like a dream with the child acting like a ghost, possibly playing on 'Dreamworks'. I don't think that this clip would fit in with our trailer as it is meant to be a horror film and instead this ident has been linked with films like cartoon, comedy or even drama films. I do think that it is an effective ident though because it is calm and would blend in nicely with a trailer since it's quite soft although I don't think that it would fit in with Hansel and Gretel, mainly because of the music being light and happy.

Walt Disney is famous for the whole brand that he has created, the castle is famous and therefore can be recogniseable. I think out of all the idents it is my favourite as it is involved with the brand and the films like Tinkerbell flying over the castle with pixie dust and the Cinderella castle, it therefore attracts fans of the films. The ident seems welcoming as the logo used to be in a graphics form but since has been transformed to be relevent as it has changed to colour and the water and sky seem realistic. I think obviously that it isn't suitable for our film as Disney films don't tend to be linked to horror and normally aimed at children. Another main factor is that all Disney films are linked with this ident and therefore the film would have to be Disney which Hansel & Gretel clearly isn't. Such films that Walt Disney has been linked to our Cinderella, Beauty and the Beast, Aladdin, and Tangled. These films are normally upbeat and have a message behind it to teach children which Hansel & Gretel definitely doesn't.

20th Century Fox is one of the six major American film studios as of 2011. It is recognised everywhere from television series like the Simpsons or major films like Dr. Dolittle and Home Alone. The logo starts off by panning around what seems to be like the Fox studios. The music behind it has a build up and seems to have drums in there which makes Fox seem special and superior to all other companies. The ident used to be quite out dated and the logo didn't used to be 3D, I think that it is a good ident but it doesn't reflect on our film and seems to not represent many horror films like Hansel and Gretel. If the colour scheme was darker then it could possible relate to our film and blend more. The colour scheme instead of purple and gold signify that Fox is superior and special and that it should be counted as a well respected organisation. The lights pointing upwards to it make it seem like a red carpet event is going on suggestin that it is special and has achieved awards.