The trademark Harry Potter soundtrack plays in the background to distinguish the fact that it's a Harry Potter film. Since the film is a phenomenon which has been going on for 10 years makes this trailer especially important for it being Harry Potter and the Deathly Hallows: Part 2. Warner Brothers has been hugely associated with it and is a great film for Warner Brothers to be branded with as it has been so successful. Therefore the fact that the Warner Brothers logo has been adapted to the Harry Potter theme shows how anticipating waiting for the film will be as the logo is dark and sinister. The trailer starts with clips that are meant to be from the very first film and comes up with the saying 'Every moment he's lived, has lead to this' which makes it even more exciting. Clips from previous films are shown which shows how far the film has come and increases the hype and anticipation. Sinister music is played in the background as it is the suspense of what will happen and the stories that have lead to this one particular film. The trademark Harry Potter song has definitely changed to a higher pitched tone which sounds like a woman is singing it and seems eerie and mysterious. Then when Voldemort speaks and says 'You have fought valiantly, now join me Harry and confront your fate' and then shows about 6 snippets of the film in the space of 3 seconds which builds the hype and coincides with the pace of the music becoming faster. The music changes upbeat which then gets more into the plot and becomes exciting for the audience.
The clips that are shown contain a lot of strong quotes that will keep the fans enticed such as 'The boy who lived, come to die', 'Tell them how it happened that night, how you looked him in the eye, a man who trusted you, and killed him' and 'Come on Tom, let's finished this where we started...Together!' which keeps the audience guessing. Most of the trailer is dark as it is trying to reflect on a dark time and the audience doesn't know whether it will be a good or bad ending. Since they don't want to give away too much of the plot, there are about 10 clips from the film which are shown for about 1 second and therefore keep us guessing and trying to put the story together. The action packed clips will excite the audience when they see explosions and fights and make it seem that this will be a big ending.
Text such as 'THE FINAL BATTLE' zooming into the screen in fast pace adds to the hype of the film. Since the film used to be aimed at children and then as the films went on it was aimed at teenagers and adults, it brings everyone in as it brings elements of romance, drama, horror and a bit of comedy.
I have decided to analyse the Alice in Wonderland trailer as it is a fairytale remake like ours. Since the director was Tim Burton, I think it resembles my genre of trailer because it has been a remake of a classic tale with dark undertones which makes it appeal to a wider demographic. From the beginning it shows the story to what everyone knows the original to be such as Alice falling into a hole and then being transported into a fairytale world. The difference between the modern twist and the original is that there are better graphics which make it seem like reality and can draw in an older audience. There is a lot of small clips consecutively on in the space of 5 seconds showing all the characters. They probably did this to make the audience familarise with it and see the similarities of it with the original like the Hatter, the Cheshire Cat and the Queen of Hearts. If the audience pick up on the similarities then it may persuade them as it is an old classic. Actors such as Johnny Depp, Helena Bonham Carter, Stephen Fry, Anne Hathaway and Alan Rickman are in it which would persuade different demographics and fans from different films. For example, Alan Rickman and Helena Bonham Carter could bring in Harry Potter fans. Only Johnny Depps name was mentioned on the screen, since he is the main character and is a huge well known actor. Clips with well know phrases such as the Queen of hearts saying 'OFF WITH THEIR HEADS!' creates excitement and hype. Since this is a modern twist, the audience don't know what to expect and therefore the dark, gothic undertones to the trailer shows that its not the same and gives more dimension to the film. The film seems the have bigger scenes, the mis-en-scene looks grand and better compared to the original which makes the film look likes its a bigger, better version. Tim Burton's style is quite quirky in his work which you can definitely tell from the trailer. The costumes, the colour scheme, the mis-en-scene and even down to the script is reflected on his style which I think puts an interesting twist onto the story which may persuade people to go see it. Other films Tim Burton is famous for is Edward Scissorhands, The Nightmare before Christmas, Batman and Charlie in the Chocolate Factory. Either way is work is famous and whether his take on Alice in Wonderland will cause excitement or controversy will definitely get people wanting to watch it. His quirky style is even reflected in the text that showed the credits.
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