Tuesday, 7 June 2011

The purpose of posters in marketing a film

Film posters are used to advertise a film and often help to build up anticipation. They normally have an image and then text which tries to convey the tone and genre of the film like horror or comedy. Posters often get released before the film is actually out like Harry Potter and the Deathly Hallows part 2, in which the tagline reads 'It all ends 7.15', this creates hype and tells the audience what is going to happen. The date, directors name and actors names are normally included into the poster as well, if a popular actor starts in a new upcoming movie, their name could persuade the audience to watch it. They have become so popular that the audience normally waits for certain posters to come if it is based on their favourite character, like Hermione Granger's poster, which caused excitement on the internet. Audiences can collect them or they are normally placed on bus stops are in cinemas to give a film more exposure.





 

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